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"We are committed to helping sellers make data-driven decisions" - Al Carlton, SellerAmp Founder
It’s 2025, and the online selling game is hotter than ever.
But if you think Amazon is the only place sellers are making bank, think again.
More and more sellers are setting up shop on Walmart.com, and it’s not just to chase a trend - it’s a smart, strategic move. So, why Walmart? And how does it stack up against the e-commerce giant, Amazon?
Let’s dive in - with no jargon, just real talk.
Walmart: The Underdog That’s Becoming a Powerhouse
Walmart.com isn’t new - but its Marketplace has evolved fast. With over 150 million monthly visitors, it’s the second-largest eCommerce site in the U.S. (Yep, second only to Amazon).
But unlike Amazon, which has become a bit of a wild west for sellers, Walmart’s vibe is more like a curated department store with a massive online reach.
Why Sellers Are Jumping Onboard
1. Less Competition, More Visibility
Amazon has over 9 million sellers. Walmart? Around 150,000. That means, for example, your products are less likely to get buried under 10,000 versions of the same phone charger.
On Walmart, it’s easier to stand out and rank for your product category - especially if you're selling quality products.
2. No Monthly Seller Fees
Walmart currently charges zero monthly fees to list. You only pay a referral fee when you sell! Compare that to Amazon’s monthly pro seller plan, and it’s easy to see why new sellers love Walmart.
3. Trust + Traffic
Walmart is one of the most trusted retail brands in America. Millions of shoppers already go to Walmart.com expecting good prices and reliability - so when they find your product there, they’re ready to buy.
Walmart vs. Amazon: What’s the Difference?
Well, there are pros and cons for both! Which platform suits you best will depend on your personal goals and business strategies, but a few main differences are in the table below:
| Feature | Walmart | Amazon |
|---|---|---|
| 🛍️ Marketplace Size | Smaller (less competition) | Massive (more competition) |
| 💸 Fees | No monthly fee, referral fee per sale | Monthly plan + referral fees |
| 📦 Fulfillment | WFS (Walmart Fulfillment Services) | FBA (Fulfilled by Amazon) |
| 👀 Visibility | Easier to stand out | Saturated categories |
| 🔐 Brand Control | More selective about sellers | Open to most sellers |
| 🧠 Ads & Tools | Expanding ad platform | Very advanced ads ecosystem |
What About Shipping?
Walmart launched WFS (Walmart Fulfillment Services), its answer to Amazon FBA (Fulfilled by Amazon). It stores, packs, and ships for you - fast!
The bonus? Walmart prioritizes products in WFS for fast delivery tags, which customers love. Plus, WFS is still growing, so fees can be lower than FBA - and you’re not competing with Walmart’s own brands as much as on Amazon.
Final Thoughts: Why Not Both?
Savvy sellers aren’t choosing between Walmart or Amazon - they’re using both. Think of it like diversifying your investments. Amazon’s great for volume, but Walmart is a goldmine for profitability, visibility, and new customer reach.
If you’re not selling on Walmart yet, you’re leaving opportunity for profit on the table. Period.
Walmart is growing fast, has less competition, no monthly fees, and a loyal shopper base. Amazon is still king in volume, but it can also be crowded and fee-heavy. Smart sellers are using both to win the eCommerce game. Try SellerAmp if you're not finding profitable products already.
Want to see how your product might perform on Walmart? Selling tools like WAMP give you sales estimates, profitability insights, and keyword demand - so you’re not guessing, you’re growing!
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