What Walmart Shoppers Really Want

Walmart Marketplace is on fire in 2025!

With a 34% surge in U.S. marketplace sales and thousands of new sellers joining every month, it’s no wonder more entrepreneurs are turning their attention to this booming eCommerce giant. If you want to stand out and cash in, knowing what sells best is your secret weapon.

In this post, we’re diving into the top-performing categories, promising niches, and the best tools to help you find winning products and grow your Walmart business faster than ever.

1. Why Product Selection Matters on Walmart

Let’s be real: choosing the right products can make or break your success. Walmart customers love practical, affordable essentials, and that’s your golden opportunity. While Amazon offers vast reach, adding Walmart to your selling strategy gives you access to a growing marketplace with less competition and millions of shoppers actively searching for products like yours.

So, how do you get their attention? By stocking the right products in the right categories - and that’s exactly what we’re about to show you!

2. Top-Selling Categories on Walmart Marketplace in 2025

Based on recent data and seller insights, here are the categories that are dominating right now:

Grocery & Cleaning Supplies

• This is a powerhouse category. Grocery accounts for nearly 60% of Walmart U.S. sales, and cleaning products are seeing massive online growth. These daily essentials fly off the shelves and bring steady, repeatable income for sellers.

Baby Care

• Parents are always shopping for diapers, wipes, bottles, and baby snacks. These are fast-moving, high-trust items that build loyalty - and with fewer sellers in this space, there’s plenty of room to grow.

Personal Care & Health

• Everyday hygiene items like shampoo, deodorant, and skincare are always in demand. They’re easy to ship, low-risk, and great for building consistent monthly sales.

Kitchenware & Home Essentials

• Air fryers, storage containers, vacuums, cookware - home items are consistently trending and frequently featured in Walmart’s major sales events. They're shopper magnets that often carry strong margins.

Pet Supplies

• Pet lovers love to spend, and this category keeps growing. From toys and treats to grooming tools, these products are repeat purchases and full of potential.

Fitness & Outdoor Gear

• Health and wellness are as popular as ever. Fitness accessories like yoga mats, resistance bands, and water bottles are always in demand. Add in seasonal outdoor gear like grills and patio sets for big Q2 and Q3 wins.

3. Niche Opportunities to Watch

If you want to stand out, go niche. Emerging product types like eco-friendly cleaning supplies, BPA-free kids' items, collapsible storage bins, and enrichment toys for pets are gaining real traction.

Your goal? Spot those gaps in the market where demand is rising but supply hasn’t caught up yet. That’s where the magic happens.

4. Tools & Tips for Finding Winning Products

Want to know how top sellers consistently find winning products? They use smart tools and data to guide their sourcing. Here’s how you can too:

• WAMP by SellerAmp
  This free Chrome extension is a game-changer for Walmart sellers. WAMP helps you quickly calculate profitability, view fees, and analyze seller competition on any Walmart listing! Whether you're doing retail arbitrage, wholesale, or online sourcing, WAMP keeps your decisions smart and fast.

• Old School Still Works
  Browse Walmart.com, filter by “Best Seller,” and study product reviews. What are shoppers loving? What’s missing? This kind of manual research still uncovers real gold, and it’s a powerful complement to the insights you get from WAMP.

5. Sourcing Strategies for Walmart Sellers

Once you’ve got product ideas, it’s time to bring them to life. Here are smart sourcing strategies that work:

• Wholesale & Private Label
  Partner with trusted suppliers to get inventory at the right price. With private label, you can control your brand and product presentation, which gives you a competitive edge.

• Faster Payouts with Walmart + JPMorgan
  Walmart now offers quicker payments to sellers, giving you faster access to working capital. That means you can reinvest sooner and scale faster.

• Seasonal Selling Strategies
  Align your inventory with seasonal demand. Stock fitness gear and planners in January, garden tools in spring, toys in Q4. Seasonal cycles are a huge opportunity to boost sales without changing your niche.

Final Thoughts & Next Steps

You’ve just uncovered some of the hottest categories on Walmart Marketplace and now it’s your turn to take action! Whether you’re already selling or just getting started, use what you’ve learned to make smarter product decisions, outpace your competitors, and build a business that thrives.

The tools are out there. The demand is real. Let’s get you selling smarter, faster, and more profitably - starting today.